We had to study all the temperature and other fabrication issues and tap into Coca-Cola’s production knowledge to create a perfect mold, manufacturing process, and transport method for this special-edition bottle.

We created the Real Ice-Cold Coca-Cola, a bottle made of actual ice that can keep Coke at the perfect temperature even on the hottest days.

An average of 265 REAL ICE-COLD COCA-COLA bottles were sold every hour---a rate of sale 12 times greater than that of standard Coke bottles, even though the REAL ICE-COLD COCA-COLA bottles were 70% more expensive.