Cannes Lions

The Red Stain

LANDIA, Buenos Aires / FRANCIS FORD COPPOLA WINERY / 2018

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

According David Gianatasio Adweek's editor "Saavedra’s frequently nutsy narrative, set during a sunny, sleepy Italian summer, suggests the often ambiguous nature of stories themselves. It reminds us that telling tall tales remains central to the human condition, while interpretations and takeaways can vary wildly, adding considerable spice to life.

“The Red Stain” breezily mixes familiar styles, its initially grounded comic set-up upended by all manner of odd goings-on, served up with a Euro art-house twist. It plays at times like a continental Wes Anderson homage, with a vintage sitcom sensibility and dash of Rashomon tossed in. Young American Billy brings a wine-splattered shirt to the dry-cleaning business of an elderly Italian couple. After he leaves, they spend hours spinning increasingly intricate, improbable yarns about the origin of the stain. This, in turn, leads them to wonder about Billy’s identity."

Execution

It was shot over three days in Italy, in a small town close to Rome. In terms of production was more complex: for example The music was composed exclusivly for the short-film by Antfood teamed up different composers in São Paulo, Amsterdam, and New York offices cultivated a dozen original cues inspired by 50 years of cinematic scoring.They Follow Billy through good and not so good times in Saavedra’s narrative bouquet, featuring notes of intrigue, romance, and nuttiness. A finest process was invest into the Production Design, that was in charge of the well known PD Francesca Di Mottola. A team of graphics designers, illustrators and motion graphics designers were teamed up by Mosh post production house, to give life to the well -overwhelming -hyperbole narrative outcome.

Outcome

The reach was marvellous: At Sundance the premiere was at a packed audience, with an excellent impact from the public and specialized press*. Then NOWNESS premiered it at its well-known website and social media platforms, after that was selected as Vimeo's Short of the Week. It won a Bronze at The One Show Awards by The One Club for Creativity, in Feature Film Length category. It was shortlisted at Shorts Shorts Asia & Japan Branded Content festival, an official Academy Awards Festival to be held next June at Tokyo, Japan.

*https://www.adweek.com/creativity/who-is-billy-coppola-winerys-comical-short-film-has-two-wildly-opposing-theories/

*http://creativity-online.com/work/francis-ford-coppola-winery-the-red-stain/53652

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