To disrupt the LA Auto Show, we let the X5 do the talking. So instead of transporting the car in a carrier and listing its features, we drove it all the way from the factory in South Carolina, where it’s made, onto the event’s stage, essentially crossing the country from coast to coast. And to showcase the car’s capabilities, we drove in the straightest line possible. During the 3,027-mile, 10-day adventure, we tested the limits of the X5 through all kinds of challenges, such as thunderstorms, forests, treacherous terrain, cornfields and even a real-life demolition derby, turning the road trip into an authentic product demo broadcasted on social media. When we finally arrived in Los Angeles, we opened BMW’s presentation with a video of the journey. And as soon as it ended, the all-dirty X5 broke onto the stage fresh from the road, driven by BMW’s North America CEO.