Cannes Lions

The Return

BBH NEW YORK, New York / SONY / 2016

Awards:

1 Shortlisted Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

We follow two childhood friends growing up sharing their profound love for Star Wars. As they grow older, life happens and adulthood finds them getting jobs and going their separate ways. When all seems lost our hero’s best friend shows up outside his office window in an X-Wing. They fly off together into the most immersive Star Wars experience of the film, a representation of PlayStation’s new Star Wars Battlefront game.

Execution

Casting was an integral part of this spot. To make the piece believable we needed to find 2 heroes you could relate to. They needed to be relatable and then we needed to find those same characters across three ages so we could watch them grow up.

We started with the age that we felt demanded the greatest level of acting talent: the 25 year olds. Once we had those roles cast we started casting for young kids (6 - 7) and teens (10 - 12). At each age it was critical that you believed they were best friends and they were incredibly easy to relate with. For our youngest kids we actually found two best friends from London and the chemistry was palpable.

Outcome

Not only did we have to recreate three decades of Star Wars nostalgia, cast two characters across three ages, and recreate almost thirty seconds of a science fiction dogfight from one of the most beloved and scrutinized movie franchises in history, we had to execute the post in only three weeks. Working in close partnership with the agency, director and VFX team we developed a shot for shot previs prior to filming so we could shoot into specific framings that finished renders could be integrated into moments after the edit was finalized. This allowed us to make our impossible deadline while still living up to the meticulous standards of George Lucas.

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