Cannes Lions

The Road

BISCUIT FILMWORKS, Los Angeles / OLD SPICE / 2017

Film
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The journey of one thousand sacks starts with a single day’s rental of an asphalt mixer. Armed with the hard-working power of Old Spice Dirt Destroyer, neither traffic nor construction codes will be able to stop Super Bowl MVP Von on his way to greatness. Follow Von as he builds a road no one's ever traveled because, well, they probably didn’t know it existed and it probably isn’t safe. But “safe” is just another way of saying “unharmed,” which isn't really the point of this film.

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