One of the greatest soccer achievements for The Netherlands was the 1988 European Championship. But generations of people have never actually seen it. Especially the target audience of Bar Hutspot hadn’t been born yet.

That’s why we relived the entire tournament by airing the 1988 matches instead of the current tournament.

The core of the execution was playing along with experiencing the 1988 tournament as if we were competing now. Because we believe ‘winning is more important than taking part’.

We created Facebook events, guerrilla posters, online video’s and social posts all in the famous vintage ‘88 design that appealed in a cult way to them.

We created street interviews about predicting the outcome of the matches, which were

played 29 years ago.

We invited Irish tourists the opponent with guerilla posters in front of Irish bars.

We newsjacked the Brexit on the same day we eliminated England from the

tournament.

All mini campaigns promoted the next match at Bar Hutspot on the same 4 week schedule as the current championship.

The bar was filled to the max during the events we held. Two major newspapers covered the story multiple times, giving the low budget campaign a nationwide coverage online and offline.

Because the high fun factor and ridiculousness off the mini campaigns people were sharing it a lot. With an estimate of a total of 100 000 impressions on Facebook during the campaign.

Hundreds of young people finally saw and relived the matches that were discussed for the bigger part of their lives. They found a partner in Bar Hutspot because they understood them. And, more important, we had a reason to cheer together during a summer when we

really needed it.