With the rapid development of Chinese economy, the pace of urban life become faster. People go back and forth among home, subway station and working place every day. Instead, they neglect the intimacy with natural environment. How to make people come out of their current life and awaken their yearning to the nature?

"Bison" TVC

In the western wild, a cameraman was capturing a fight between two bison. He turned his head and found that his red Equinox became the target of another bison. At this critical moment, the photographer took out his phone and used OnStar Remote Sorting function to start the car successfully. The dull roar of the engine scared the bison away.

"Squirrel" TVC

The cameramen and his assistant drove Equinox into the forest. The cameramen suddenly threw something onto the panoramic skylight sunroof after the car was stopped. After a moment, a magical scene appeared. It turned out that the cameraman had just thrown some nuts and several squirrels were attracted happily. The cameramen quickly picked up the camera to capture the moment.

We commissioned international Discovery cameramen to collect unique scents from the world, and invited professional perfumers to reproduce the scents. Meanwhile, we put up posters with scent devices and intriguing scent vending machines in 8 subway stations in China.In order to enhance the influence of the campaign, we also carried out a series of online promotional activities such as teasing posters/celebrity supporting/Weibo topics/H5 promotion and APP cooperation.