It’s human nature to take the path of least resistance, to follow those who have been there before. As a result one can end up living as if every aspect of their life was pre-scripted for them.

We see this brought to life in Carl’s world. Literally everyone is reading off of a script. Through work, play and social events our hero is trapped in this world. But when his wife pulls up in an all-new Audi Q3, he is inspired to throw away the script.

The all-new Audi Q3 is finally a crosscover that is part of the uncharted lifestyle. It defies expectations of what a crossover should be, setting new benchmarks of agility, design and luxury. It’s the perfect vehicle for you to stray the course.

Stray the course is the Audi call to action to create our own path in life, not following a script. That’s when amazing things happen.