Cannes Lions
DENTSU, Tokyo / RIDE ON EXPRESS / 2013
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Description
Gin no Sara is Japan’s most popular sushi delivery chain. The aim of this ad was to make everybody happy through the medium of Gin no Sara. Even if somebody is in a terrible mood, they may be filled with a smile when they see a Gin no Sara dish. This was depicted humorously by showing the behind-the-scenes making of the commercial.
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