Situation: We sponsor many of the world's top athletes, but often we can't make the most of them due to time constraints and costs.

Brief: We want to seize the final stages of the world's most important club tournament, the UEFA Champions League, which captures the attention of millions, to show that Gatorade supports all athletes in achieving their goals, through the most relevant athletes we already sponsor and who are playing in the tournament.

Objectives: Our goal is to create awareness and engage with our audience.

In our lives, we've often seen top athletes kissing a trophy when they win. But what no one noticed before is that this moment is also about thanking themselves for all the hard work they've put in to succeed. That self-kiss moment is special, and only a photo can capture it.

When athletes win a championship, they always thank their coach, their family, the fans, their teammates, even God. But they forget about the person who was always there. Themselves.

The person has watched all your games, been with you at every practice, helped you overcome all your injuries, cried with you after every loss, and stuck with you all the way until you achieved your goals.

· +7.4 Millions Impressions.

· +2.5 Millions Reach

· We went from having an average engagement rate of 3% to 9.5%