Cannes Lions

THE SHORT STORY / THE LONG STORY

M&C SAATCHI STOCKHOLM, Stockholm / SVENSKA DAGBLADET / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

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Overview

Description

Campaign for the website of Swedish daily Svenska Dagbladet, which lets readers choose between a short and a long version of the same story.

The ads dramatizes and highlights current news and topics.

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