If our need was to prove LG Washer/Dryer’s line capacity to not make any noise, and, at the same time, to raise its importance, we decided to bring the LG Washer/Dryer to wash clothes in a place where those two goals come together in the same environment: public libraries.

There, the primordial rule is total silence not to disturb the reading of the other patrons. That’s why, at the libraries, we would find the individuals who radically value this attribute of our product. The idea was to prove the brand’s promise with the most demanding audience possible regarding silence, where any noise is loathed.

We installed 3 LG washer/driers in the Mario de Andrade Public Library in São Paulo city. During 5 days, we captured the most different reactions from patrons, who didn’t immediately notice the presence of a machine washing clothes while they read quietly. We caught their surprise and their approval on the quiet capacity of the LG Washer/Drier.

During the initiative inside the library, we didn’t have any registered complaint and the Washer/Drier proved to be excellent at not disturbing the routine of the patrons, who, is some cases, even returned to the library to wash their clothes while reading.

We turned a criterion that used to be ignored into a must-have for the category. And, of course, we evidenced that the LG Washer/Drier as the best option for those who want to wash clothes silently.