We selected only the best digital boards where the consumers, from their ground perspective, could see the sky in the background. This was key in order to simplify the consumers’ association between the board and the sky.

The main highlight is that everything was orchestrated in real-time: the detection of the sky, its association and its synchronization with the digital board. The digital boards then became intelligent tools that were able to establish clearly Réno-Dépôt as a leader in the paint category.

Never before seen in Canada.

Never before seen in North America.

Never before seen anywhere else.

Please see Confidential Information for results