The idea was to use a place where people normally go exclusively to sleep to teach them how to sleep better. A place where we could actually make people live what we wanted to say. A hotel.

O HOTEL DO SONO (THE SEEP HOTEL). The first hotel in the world that teaches you how to sleep better.

A hotel where every single detail, like furniture, lighting, food, colors, activities and events were designed to teach people better habits so they can apply them on their routine.

We used the structure of one of the most charming and well-known hostels in Brazil, located in a calm street of Vila Marina neighborhood to create The Sleep Hotel, modifying furniture, lighting, colors and even the facade.

Inside The Sleep Hotel, every detail was developed in partnership with the Brazilian Sleep Association, counting with the scientific curatorship of specialist physicians, based on the foundations of Cognitive Behavioral Therapy for Insomnia. So everything there had the purpose to transform people’s habits and create better nights of sleep.

The hotel was open for 2 weeks and people could also book quick experiences there, like breathing workshops, culinary classes and a guided tour.

The reservations were made via website (not available anymore), which also stayed live for months as a content hub about insomnia.

In just 3 days, all the rooms and activities were booked and The Sleep Hotel was all over the media, in some of the biggest Brazilian newspapers and TV networks, generating more than R$10million in earned media.

We had more than 200k visitors on our website in just 2 weeks and millions of people were impacted through the influencers’ social media. Online searches for “insomnia” increased 92% in Brazil.

More important, thousands of people started looking for professional help, talking with their physicians about sleep disorders, creating even stronger relationship between the professional class and Medley.