The smallest car dealership ever: we built an installation to demonstrate you can make better use of available parking space in the city, by owning a smart. Where others can only fit a car (if it’s not too big), we can fit a whole dealership. Engaging consumers, showcasing the product, its benefits, and selling it.

We built a whole car dealership that could fit in a single parking space. The structure had room for a smart fortwo (in wich you could seat, experience and walk around), a welcome desk, printer&PC, all the brand leaflets, and a welcoming cofee machine, that could easily be placed anywhere in the city. The dealership was parked for 2 days in 3 diferent neighborhoods.

1500 visitors in 6 days.

600 leads to test-drive.

57 cars sold.