We give you the the world’s first SMS-based stand-up comedy course! A friendly campaign with wit and twist. To help us spread the word we engaged David Sundin, a rising star on the Swedish stand-up scene, as Course Leader.

David helped us promote the course through his own personal channels – Twitter, Facebook, Instagram. The course spanned over a mere 24 hours and consisted of three short lessons teaching you about the importance of timing, repetition and finally that less is more.

Thanks to the campaign being mentioned and re-tweeted by numerous celebrities on the Swedish comedy scene the campaign was an instant indie hit reaching well beyond its goals from day one. To summarise we succeeded in delivering a fun campaign, something to enjoy.?Something to share not because we are giving something away. But because you want to.