The objective: Promote DDB Oslo and get in touch with young creative talent.

As a small agency in a small country located almost on the North Pole, we're not necessarily the first agency young students apply for an internship. So we needed some attention.

And to do so, we created The Snapchat Pitch - a world's first student contest on Snapchat. Based on the insight that great ideas can be explained in a sentence, the students were invited to pitch us their ideas in less than 10 seconds.

The Creative Department at DDB would watch every single pitch - and if your idea were truly great, we’d fly you to Oslo for an interview. An invitation-video was published on YouTube and Vimeo, and an online PR strategy targeted relevant advertising-, design, tech-, and pr blogs and websites.

The Snapchat Pitch got massive attention in relevant media world wide. (including Mashable, Contagious, Adweek, PSFK, The Inspiration + hundreds of other blogs and tweets).

The attention resulted in over 700 ideas from young creative talents from all over the world.

The invitation films were watched over 50.000 times on YouTube and Vimeo, and the Facebook page gained over 750 followers - a valuable group of people we can stay in touch with.

And the winner, @freddywoo from Italy, will soon be on a plane to Oslo.

We wanted to get in touch with young creatives who both think in- and live in the digital world. So we figured Snapchat would be a very relevant medium to find them.

In the ad business, there is nothing more beautiful than an idea so pure, simple and powerful that it can be explained in a sentence. And Snapchat gave us the opportunity to put that thesis to the ultimate test.

The Snapchat Pitch got massive attention in relevant media world wide, promoting DDB’s creative focus (Including Mashable, Contagious, Adweek, PSFK, The Inspiration + hundreds of other blogs and tweets from all over the world).

The attention resulted in over 700 ideas from young creative talents.

The invitation films were watched over 50,000 times on YouTube and Vimeo, and the Facebook page gained over 750 followers - a valuable group of people we can stay in touch with.

And the winner, @freddywoo from Italy, will soon be on a plane to Oslo.