Cannes Lions

The Social Dishwashing

FRED & FARID PARIS, Paris / SPONTEX / 2017

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

During the famous “La semaine du gout” or French National Taste Week, Spontex committed to wash all the dishes on Facebook. To complete this mission, we hijacked the most followed food media pages and washed hundred of dirty dishes in a matter of few days.

Execution

Each time a page would post the picture of a plate, the team would clean and brand the picture before posting it back as a comment.

Outcome

List of results:

- Spontex became a trending topic on twitter

- 2 million people reached on Twitter

- 3 milion people reached on Facebook

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