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JUNG von MATT, Hamburg / JUNGE SYMPHONIKER HAMBURG / 2016
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Overview
Entries
Credits
Background
The Junge Symphoniker Hamburg is a young orchestra that wants to share its passion and turn as many people as possible into fans of classical music.
To get more people interested in classical music while also making a lasting impression on existing fans of classical music, we needed a bold idea that makes the Junge Symphoniker Hamburg stand out from the crowd of established German orchestras.
Execution
To bring the Sound Shirt to life, we worked closely with CuteCircuit London. With our creative vision and their knowledge in wearable tech, we managed to develop the Sound Shirt within 6 months.
In a first field test, several deaf people tried the Sound Shirt and were amazed by this new kind of musical experience. Their overwhelmingly positive feedback convinced us to make the Sound Shirt available for deaf people at all future concerts, making the Junge Symphoniker Hamburg the first and only orchestra in the world to offer this unique experience to the deaf.
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