Cannes Lions

The Sounds Of Travelling Well

McCANN WORLDGROUP, Kuala Lumpur / CATHAY GROUP / 2018

Film
Demo Film

Overview

Entries

Credits

Overview

Description

In this music video for the launch of Cathay Pacific’s sister airline Cathay Dragon, we follow the journey of a social influencer, Bella Kuan.

Bella travels with an audio recordist to some of the brand’s most popular destinations like Hong Kong and Japan to experience the variety and uniqueness of each location’s sounds.

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