We partnered with the Reuters’ content arm to source the very best photography from Reuters photojournalism. The photographs were taken by Reuters journalists who were on the ground as stories unfolded in front of their camera lenses, reinforcing their position as ‘The Source’ of news.

We used a series of impactful imagery, some with longevity in the stories and others more tactical, such as Brexit and Covid-19 related imagery in both the UK and US markets. The photography told such powerful narratives that only limited copy was needed to highlight the messaging of the campaign, as the stories spoke for themselves.