We worked with Taipei Stray Cats Protection Association to make 12 stray cats the stars of our online catalogue.

When people come to HOLA website to browse the latest spring styles for homes,

HOLA is using this opportunity to help homeless cats get their spring back into their lives.

Every picture in this catalogue doubles as a stray cat photo album.

As users view each photo album, they’ll learn the cat’s name, along with the products.

It’s not only for promoting new spring products, but also promoting cat adoption.

We let 12 stray cats live in HOLA spring-style home and took a series of photo shoot.

Every picture in this catalogue doubles as a stray cat photo album.

And we launched “The Spring at HOLA” campaign on our mini site during 4/29/2015-5/20/2015 in Taiwan.

As users view each photo album, they’ll learn the cat’s name, along with the products.

If they like the product, they can link it directly to the online checkout.

We also offer adoption information on the front page to help cats find a new home as soon as possible.

Our site has been viewed over a million times.

And has over 60 thousand shares on Facebook.

We’ve even received lots of earn-media to help spread the message.

Sales have increased almost 40% during the campaign.

But more importantly, all of cats were successfully adopted.

What a hopeful spring at HOLA!