In Germany, HORNBACH has established itself as the hardware store chain for ambitious, large, and joyful projects. But as the cost-of-living crisis hits Europe, fewer and fewer people feel like they have the kind of space that is necessary for big projects. HORNBACH was at risk of becoming irrelevant to urban city-dwellers living in tight, increasingly expensive spaces – by far the biggest and fastest-growing target group in European markets. As the cost-of-living increases, and people pay more money for less space, we need to show that the HORNBACH ethos – creativity, skills, mischief – is still applicable in the homes of potential DIYers today.

For the casting agency, it was imperative from the beginning that we were looking for a cast that has very precise control of body movement. So instead of looking for actors, the production specifically looked for pantomime and dancers. After some research, the casting agency began to cast in Paris, France for it, given their community of artists in that field and their still existing variety of those professions.

Since its launch, the film has achieved a list of impressive results:

- Overall, we achieved over one billion impressions in Germany alone.

- Preference grew by 5 %, making HORNBACH the number one choice in its segment.

- Brand recall has risen by 8%, to reach an all-time high for the brand.

- Brand perception improved by 10% compared to 2022.