Sex is the most wonderful pastime in the world. Unfortunately, all too often it ends before it even begun. Billy Boy launches the B2 condom, with an integrated ring, which naturally extends the act of lovemaking. How can this be communicated with a unique packaging idea?

The packaging contains six B2 condoms and a sample of lubricant gel, which weighs it down. Thanks to its low center of gravity it keeps erect in a completely natural way. Furthermore we left out the hole that is usually used to hang condom packagings. Because with a B2 there is just no hanging around.