Cannes Lions

THE STATION

BISCUIT FILMWORKS, Los Angeles / AUDI / 2014

Case Film

Overview

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Credits

Overview

Description

In this Audi commercial, misconceptions about diesel fuel create high drama as a woman fills up her Audi A8 TDI at the pump. While the bystanders don’t yet associate the efficiency of diesel with the luxury and performance of an Audi, the two Audi drivers here already know that diesel is the fuel of the future. They’ve made the intelligent choice of Audi TDI® clean diesel.

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