Google Photos app allows you to store and automatically organise your photographs, making visual searches easier than with any other app. In other words, Google Photos app enables you to relive your memories unlike any other app. The brief was to increase engagement on the app by focusing on search and organization features that allow you to find specific memories faster and more conveniently.

We all have memories. But what if you never saw those memories? This is the true story of Amit, a blind man who has no visual context for his past life. After surgery, he regains his vision and relives all his precious memories with the help of the Google Photos app.

We collaborated with Nirmaaya & the Tej Kohli foundation who led us to Amit from Jhansi, India. After years of blindness, he was waiting to have surgery to get his eyesight back. The day Amit got his eyesight back, he also got the chance to relive his old memories – the ones he never saw. We teamed up with his family and documented the entire journey, spanning over 3 days, as it happened. The launch of the campaign took place on Google’s YouTube where Amit’s story has gone viral since.