Today, Chile is the fourth country in Latin America with the most attempted cyberattacks. And one of the main causes of attacks are the passwords that users use to "protect" their most precious information, in fact, according to Novared studies revealed during 2022 in Chile, 90% of the most used passwords can be decrypted in less than 1 second.

Banco de Chile, as private bank is one of the main targets of these cyberattacks, so they asked for a campaign to encourage and educate on the importance of creating secure passwords for its customers through words, symbols, capital letters and difficult-to-decipher characters.

A campaign that in terms of protection would reduce the number of insecure passwords created by its customers and thus reduce the number of hacks.

What does Elvis have to do with a movie about a bank?

Different characters begin to enter an abstract space that a speaker calls one by One, while each word, code, and symbol they say is superimposed on them. Once all the characters are in place, we realize that the announcer's voice was saying a key as strange as it was safe to arrive at the concept “The Strangest, The Strongest. Choose passwords that no one can guess"

The main impact of this campaign has to do with the change in customer behavior, as well as its association with the security attribute in their relationship with the Bank.

With this campaign we managed to get 30% of our clients (600,000) to change their password in a period of one month.

Likewise, we increased the frequency of changing the password every 90 days by the same client to twice.

The security attribute, so important in this category, increased 2% compared to the previous mobile quarter.