Access to sunlight is essential for our health and well-being, yet some people living behind billboards are deprived of natural light as consequence of their buldings negotiating thier facade to media companies. Corona 0.0, a beer with vitamin D, is committed to restoring sunlight's benefits to these individuals.

In London, there are an average of 226 cloudy days per year. Even on sunny days, some people are unable to enjoy the sunlight because they live behind OOH´s on building facades that block the sunlight.

By removing the canvas and leaving only the frames, the brand allowed residents to enjoy natural light and sunsets.

In London, where there are about 226 cloudy days each year, many people already miss out on sunlight. On top of that, some residents live behind building ads that block even more sunlight. This situation calls for a rethinking of where and how we place out-of-home ads. By considering this issue, advertisers and city planners can work together to choose better locations for ads that won't overshadow living spaces. This strategy not only benefits residents by preserving sunlight but also supports efforts to create more enjoyable urban environments overall.

By removing the canvas and leaving only the frames, the brand transformed the urban landscape, allowing residents to bask in natural light and enjoy breathtaking sunsets unobstructed. By prioritizing sunlight over advertising space, the brand demonstrated a commitment to enhancing the daily lives of those who call this place home.

68% Media attention

Brand Salience: +16.3%

Brand differentiation: +6.3%

+11 points Brand Lift

+20% brand power growth (in Q1), the most powerful brand on the UK