The Sun is something of a national treasure in England - everyone knows the newspaper brand and it has an incredibly large reader base. Our main objective was to increase the awareness of the Sun’s website and drive more unique visitors to it.Using video banners we showed our users that they could easily overcome the boredom of office life by simply visiting the Sun website. The message? There’s an easier way to spice up your life. In the last quarter of 2006 the campaign delivered over 605,424 clicks and drove 287,906 unique users to the Sun’s website.