One of Europe’s largest energy companies, Vattenfall, is always looking for new and sustainable ways to power the future. And the sun is the next big thing. However, in one of their core markets, Sweden, sunlight is a scarcity – making very few people even consider to invest in solar panels. What people in Sweden did not realise is that despite long periods of darkness, it is actually a good country for solar energy. We just had to come up with a way to open their eyes and make them see the potential of solar panels. The main objective was to lower the thresholds and make more people try and ultimately ask for an estimate for installing solar panels.

In order to make households in Sweden see and understand the full potential of solar energy we created The Suncell Guide. A digital tool and service making it easier than ever for people to find out how they could benefit from solar panels on their house. In order to create this tool we gathered geographic/solar data, solar panel effectiveness data and architectural data. And we presented the data in a very accessible and visible way. Just enter your street address, mark up your roof, adjust the roof-angles and set the cardinal directions of your house - and then you get your own personal calculation that shows the potential of solar panels for your household. It's the first time these different types of data has been combined and used in large scale.