Cannes Lions
WORK EDITORIAL, New York / PROCTER & GAMBLE / 2018
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This film spans several time periods, from the 1950s to the present day. We see black moms having intimate talks with their sons and daughters about the challenges and experiences with racial bias they’ll surely face as part of being black, from hearing the n-word, to overcoming biased standards of beauty, to feeling like they have to try twice as hard to get half as far, to surviving encounters with the police.
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