Cannes Lions

The Talk :60

BBDO NEW YORK, New York / PROCTER & GAMBLE / 2018

Awards:

1 Gold Cannes Lions
Film
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Spanning several decades, the film shows that while many things have changed in our world, “The Talk” has remained a grim rite of passage for most black Americans for too many generations. The film features intimate moments where black parents of various eras and social classes attempt to prepare their sons and daughters for the difficulties and dangers of growing up black in America. It ends with a call for society as a whole to be part of a larger conversation about racial bias, in hopes that one day, black families no longer have to have “The Talk.”

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