Sky makes use of the observation that bored passengers like to lean their head against the window for a spectacular completely new form of public transport advertising.

A company called Audiva that specialised in bone conduction technologies for individuals with impaired hearing produced special transmitters that allowed us to use the bone conduction technology in a new way making use of the insight that bored passengers like to lean their head against the window.

A Special transmitter releases high-frequency vibrations to the windows of public transport vehicles.

When leaning against the window the vibration is transmitted through the skull into the brain where it is converted into sound. The advertising message is heard without any acoustic signals travelling through the ear.

Welcome to the world of talking windows!

Here we don’t rely on any given media channel. We create our own. Combining technology (silent vibrations translated by the brain into sound) with a true insight (bored commuters leaning their head against the window). Advertising that is only perceived by the target audience. This is how future advertising will look like - not just online, but even in ambient/outdoor.

Welcome to the advertising world of minority report.

Highly encouraging first reactions by commuters and our client. And plans to roll out this fascinating new medium nationwide with Sky Go.

Plans to use the idea of vibrating glasses with Ströer, one of the biggest international marketers for out-of-home-media and street furniture.