Spikes Asia

THE TANGIBLE MANNER

ENJIN, Tokyo / ALL NIPPON AIRWAYS / 2018

Awards:

2 Shortlisted Spikes Asia
Presentation Image
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Background

In Japan, the number of citizens at least 65 years old was 12% in 1970 and is estimated to reach over 40% in 2060. The population under 14 years old is expected to decline from 18% to 10% by that time.

Many developed nations are dealing with aging population issues, but Japan is aging at a faster rate and its percentage of youths is declining every year due to falling birth rates.

The future of Japan’s intangible cultural heritage is at risk and we must take socially responsible action to ensure Japan’s cultural assets are passed on to future generations.

Execution

The content includes 4D Views of 9 DOH masters performing Japanese martial arts (such as judo, kyudo, kendo, karatedo and iaido) and traditional performing/fine arts (such as shodo, nihon-buyo, sado and noh) that can be interactively viewed from any angle via WEB GL.

Various manners (shosa), forms (kata) and techniques (waza) for each art can be viewed in five 4D View movies. Site visitors can also read masters’ commentaries on the movements or watch them describe their history, origin and interesting points in super high resolution movies.

We want to help pass along these intangible cultural assets to new generations in a “tangible” manner. Anyone can easily access and explore the content on PCs, smartphones and other digital devices.

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