Even with plenty of campaigns against illegal animal hunting, as long as buyers for animal products exist, these cruel activities are still happening every day. As one of China's leading e-commerce service platform, Suning.com would like to invite their 100 million consumers to make a commitment and say no to illegal animal products.

We designed the "Pledge Tape" printed with wild animals that are becoming distinct because of their parts of "great value" to illegal hunters in China. The Tape is designed to have a sandwich structure, with red paint within two layers. So that when a consumer receives his/her delivery and cut open the tape, a small amount of red paint "bleeds out" from animal parts. On 1st April 2017, these "Pledge Tape" went into the market with Suning's massive logistics network across China's 2856 counties. When an online shopper receives a deliver package taped with our "Pledge Tape", he/she is invited to make a pledge of "No Purchase, Don't Become An Animal Slayer". At the same time, "The Tape Pledge" campaign site goes online on China's most popular online media for public welfare. The distribution of the "Pledge Tape" by Suning is planned till the end of the year.

Five versions of the "Pledge Tape" was created, each printed with a type of wild animal that is becoming distinct because of their parts of "great value" to illegal hunters in China: elephant, shark, rhino, tiger and pangolin. On 1st April 2017, these "Pledge Tape" went into the market with Suning's massive logistics network across China's 2856 counties. When an online shopper receives a deliver package taped with our "Pledge Tape", he/she is invited to make a pledge of "No Purchase, Don't Become An Animal Slayer". At the same time, "The Tape Pledge" campaign site goes online on multiple public welfare media websites. The distribution of the "Pledge Tape" by Suning is planned till the end of 2017.