The current situation in the US and Europe restricts wide-spread Branded Content for alcoholic beverages, allowing only those audiences over 18 years to view such ads online and if airing other places, requires that at least 70% of the audience are old enough to drink.

The UK also has a strict ban on the promotion of unhealthy food (as defined by the Food Standards Agency) for programs aimed at children under 16.

Viewers were drawn in by the heavy social media presence of the brand after airing of this spot. Once released, the pulls of adventure and charge of emotion really helped this spot spread like wildfire, as sharing was irresistible to anyone missing their home, missing their parents, or anyone in the mood for a good cry.

This campaign was super effective and successful for the client. This spot was translated into dozens of languages and viewed millions of times over in each rendering.