The product was created for one city and that is why the whole campaign was also tailored for our capital. Even the name of the product is Paulig City Moscow

to reach maximum awareness among people who live in Moscow we created a content project that every one was interested to watch.

15 mln people live in Moscow they are all different but we found one thing that unites them all they all have an address ( at least those who can afford buying a coffee ) so we created a video about each Moscow street ( 3402 videos ) so everybody was interested to check his street and couple more.

The biggest ad campaign in the World

56 shooting days 3402 videos about each street and side way of Moscow with unique scenario about it 10 video crews

More then 4000 actors took part more then 7000 were casted

Paulig city moscow took 35 percent of the city line rigth in the first 3 month after launch