This 21-foot-tall, 1,540 square-foot fantasy Dollhouse was brought to life in the historical Grand Central Terminal in May 2013. Built in a mere 54 hours, this seven-bedroom house featured over 3,000 hand placed items from the Target Threshold collection. With a social photo op, complimentary beauty styling and QR-code shopping capability, The Dollhouse was a warm, functional, and inviting space. Earning the title of “Largest structure ever built” in GCT, the Dollhouse had over 45,000 visitors and garnered over 113MM media impression in the 48 hours it was live.