During the press conference at Times Square, an exclusive ticket pre-sale was announced for Rock in Rio USA, starting at 10 A.M. in the next day – 09/27. At the same time, two great publicity campaigns were launched simultaneously in the United States and in Brazil.

The campaign counted on newspaper advertisements in NY Times and Los Angeles Times, 2 films for open TV, cable and cinema, 3 radio spots for disclosure in more than 150 networks of Clear Channel and strong online programming with impactful formats in some of the biggest American music websites, such as Billboard and Rolling Stone. In Brazil, the campaign counted on a TV movie, radio spots, advertisements and online pieces.

Film 1 USA: Shot in Prague, the film The Boss – starred by Donald Sutherland – is a big action trailer and shows the great expectations that a ticket for Rock in Rio can cause in people.

Film 2 USA: Get ready America was shot during the 2013 edition of the festival in Rio de Janeiro with an American host.

For the Brazilian Market, the film Vegas showed Rock in Rio arriving in the United States from the perspective of a night flight over the city of Las Vegas.

In order to execute the project, some of the largest American media groups were engaged, such as ABC, CBS and FOX. ABC was assigned the task of perfectly synchronizing more than 50 screens from 5 exhibitors with the visual programming created by Artplan for Rock in Rio.

From 8 A.M. to 11 P.M., the panels were synchronized every 15 minutes. And during the concerts by Sepultura and Tambores du Bronx and John Mayer, on the stage set up next to the Nasdaq building, the brands remained on the panels for 25 consecutive minutes.

During the press conference at Times Square, Rock in Rio was part of the Trending Topics in Brazil and in the USA and reached more than 200MM people in the networks.