We used technology from movie glasses to turn them into video Viewmasters.

On the front was a photo of a person in another country. From the back people could look through his eyes to see a stereographic video of what he would be seeing in real life.

Demonstrating how the travel channel lets you see the world through someone else’s eyes.The campaign ran near travel agents and other travel related shops in busy shopping malls, in the 5 biggest cities in New Zealand.

During the month the campaign ran, SKY TV gained over 10,000 new subscribers, up 25% from the month before and SKY TV's best sales month for the whole 2010 year.