Cannes Lions
LEO BURNETT TAIWAN, Taipei / CHINA AIRLINES / 2019
Overview
Entries
Credits
Background
We discovered that young adults usually fail to fulfill promises of travelling with friends, parents or children due to work or budget.
Most promised trips never get fulfilled which makes them feel guilty.
Execution
This Spot illustrates how many empty travel promises are made to family, friends and work colleagues and how these unfulfilled promises haunt them in their daily life.
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