A few days before Christmas we delivered «The Trojan Beer» to Norways leading agencies: A crate of specially designed beers camouflaged as a friendly Christmas gift. But after a day in the fridge, temperature sensitive ink made the label turn into a job ad.

12 of Norways leading agencies got personally delivered beer 19th of December.

We delivered 25 crates with 300 beer.

9th of January the story of our hidden job ads got out and we got PR that gave us even more attraction to our career site.

Visits to our career site increased with 900%

More than 50 qualified applications for the 4 available jobs.

4 contracts signed within a month.