Cannes Lions
THE LEO BURNETT GROUP THAILAND, Bangkok / TOURISM AUTHORITY OF THAILAND / 2017
Overview
Entries
Credits
Description
We decided to take everyone who came to the expo to as many unique places in Thailand as possible…with a Tuk Tuk.
We called it “The Tuk-Tuk Teleport”
It was an installation art in a form of a Thai well-known 3-wheels taxi that would get people’s attention. They can interact with it through their mobile phones, and discover many unique places in Thailand that they had never known before.
Execution
“The Tuk-Tuk Teleport” is the one and only Thailand’s world renowned 3-wheel taxi which lets you travel to tons of unseen destinations in Thailand without having to leave the exhibition hall.
We designed the car to be an installation art that every detail of it hidden with stories about Thai unique places, cultures and experiences.
To discover each one, tourists can scan each object in the Tuk Tuk using their mobile phone and AR technology. And The Tuk-Tuk Teleport will take them there by navigating them to VDO clips, webpages, and blogs about unseen things in Thailand.
Outcome
The Tuk-Tuk Teleport became quite an attraction at the WTM London 2016, making Thailand’s booth one of the busiest spot in the exhibition. Over 4,400 deals were made at the Thai pavilion during the 3-day event.
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