Spikes Asia

The Unbroken

DDB , Singapore / MANULIFE / 2021

Film

Overview

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Credits

Overview

Execution

‘Unbroken’ touches on family relationships and life’s uncertainties. Centred around a family of five, with Richard, the father and breadwinner, as the main protagonist. The film introduces Richard’s father through a flashback. We learn that his father was an unyielding provider, who would do whatever it takes to ensure his family wellbeing, a trait we see personified by Richard. But when the unexpected strikes Richard in the form of a stroke, he struggles with the role. As he stubbornly helps with tomb sweeping of his father’s grave, he recalls happy moments with his father, of them singing his father’s favourite song. He hums the tune, a source of strength, as he struggles. His will to fight against Critical Illness remain unbroken. The film carries the message of how Critical Illness can strike anytime and that insurance coverage is vital so your family won’t be burdened by the constraints it brings.

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