Moche is a telecom brand for teens under 25. In order to get their attention, it decided to sponsor this season's away jerseys of Benfica, FC Porto and Sporting, Portugal's major football clubs.

But a teens brand like Moche doesn't settle for regular visibility. So we decided to use this sponsorship to say something else about the brand.

Since the home jerseys were sponsored by MEO (the all-family brand, also from Portugal Telecom), we managed to split the sponsorship in the jerseys according to the players' age: those under 25 used Moche, while the others used MEO.

And, for the first time, the same team entered the pitch with two different sponsors simultaneously.

Without spending a single euro more, the media and every football fan got the message: if you’re under 25, Moche is your brand.

Half an hour before the match, after receiving the official teams lineup, all the journalists who were in the stadium to cover the match received the exact same page with a brand logo (Moche or MEO) after each player's name, and the explanation of the stunt.

The stunt was news in several national and international newspapers, websites and blogs. On Facebook, the clubs post got more than 23.500 likes and 2.000 shares. Without spending a single euro more.