Cannes Lions
WHYBIN\TBWA MELBOURNE, Melbourne / NISSAN / 2014
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The new Nissan Pathfinder has seven adult-sized seats. This means — unlike other seven seat cars with smaller third rows — every passenger in the Pathfinder enjoys an equally comfortable ride. They have their own entertainment systems, plenty of legroom, climate control and a range of other comforts.
This campaign shows life in a large family through the eyes of its youngest member. We see the daily trials and tribulations of a young boy — forced into make-up tests by his older sister, double bounced on the trampoline, missing out of the last of the orange juice, wearing his big brother’s old ‘hand-me-down’ clothes. But when Mum brings a new car home, finally things start looking up. As even the smallest and the youngest, gets their very own space in the new Nissan Pathfinder.
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