With the prolonged use of electronic devices, the younger generation experiences great exposure to blue light, resulting in a lowering in the age of cataract cases and even early-onset cataract cases under the age of 30. However, according to the stereotype of young people, cataract is a disease that only the elderly can get. Therefore, it is a great challenge for the leading brand of artificial crystal lens, Johnson & Johnson Vision, to influence this young cohort through education.

We have noticed that young people like to use filters to see the world.

But, in contrast, filter effects are a manifestation of cataract symptoms!

Therefore, we would like to introduce you to this filter that has been downloaded by millions of people in Taiwan but cannot be removed by itself!

Young people often take pictures with filters, the ideal analogy for cataract symptoms. Through promotional filter software and the inclusion of information on health education, the "Cataract Filter" allows participants to take pictures with special effects and feel the world seen by cataract patients with their own eyes.

While we introduce the filter effects, the video contains educational health information. You will understand the symptoms and the prevalence rate of cataracts in seconds!We had popularized the virtual term "Cataract Filter" successfully, which not only shows on the first two pages of Google search but also spreads the issue on different media platforms!In addition, we launched the "Cataract Filter " photo software, to have you experience the world that cataract patients actually see.

Videos were released on Facebook and YouTube simultaneously, attracting many media and celebrity retweets. In addition, many netizens took the initiative to leave comments and shares, sometimes even tagging friends to watch the videos to understand cataract symptoms.

Media reports : 33+

Brand awareness : +263%

Video views : 1.52M+

Filter experiences : 24852