Cannes Lions
AP THAILAND, Bangkok / AP (THAILAND) PUBLIC COMPANY LIMITED. / 2017
Overview
Entries
Credits
Description
Football field that breaks through the rectangular boundary
Execution
The Unusual Football Field was developed in Khlong Toei community, a highly populated area in Bangkok which is believed to have no usable space left.
However, in reality, there are numerous asymmetrical spaces scattered across this district.
Outcome
- Selected as 1 of 25 best inventions of 2016 in TIME Magazine
- Selected as 1 of 10 best ideas of 2016 in Azure Magazine
- Selected as 1 of 10 Designboom Big Stories of 2016
The campaign was shared across the world, mainly in Asia, Australia, USA, and Europe in just one week of campaign launch. The story was covered in various big news networks, such as Dailymail, The Mirror, The Guardian, The sun, Nation TV, Thairath, Daily News, Bangkok today etc. Many leading web magazine in the design field such as, Hypebeast, Designboom, Fubiz, Fastcodesign, Dezeen, Designdaba also posted our campaign on their websites. Sports website such as, Soccerbible, Kicks to the Pitch, Trollfootball also shared our campaign.