It is estimated that by 2050 traffic in the cities will have tripled. Tackling the issue of mobility will need bold actions. Most of all it will require technological advances.

The briefing:

Create a brand new mobility solution, an electric scooter.

It has to be a very high innovation vehicle, very lightweight, it has to be foldable and it has to be something never seen before.

Acts. Not ads!

Let’s create a product (not an ad) that communicates and tackles the issues of bad traffic and city pollution with SUSTAINABILITY in mind and at the core of all actions.

We didn’t develop a social media campaign to provoke change,

but created the medium itself, that triggers change: the technological most advanced e-scooter in the world.

The product is the campaign. It expresses innovation and advanced technology at the service of people for a better urban living and achieving sustainability development to transform our world.

Design is about purposeful expression. And this purpose is a break from the past, cutting a new path away from the status quo. Our inspiring design is a key signal that the future is here and it is good. It is the perfect example of how technology can express an approachable and human character and change human behavior.

UJET scooter is the technologically most advanced scooter on the market.

- IT IS FOLDABLE

- it is the first production vehicle with "orbital" wheels (no spokes which adds safety)

- it is incredible light, only 46 kg (Vespa 50cc has a weight of 120 Kg)

- it has adjustable seat-hights (the first scooter to have that)

- the battery can act as an external power source

- it has a range of 160 km

- max speed of 45km/h

- it charges in only two hours