Cannes Lions
ANALOGFOLK, London / CHIVAS BROTHERS / 2015
Overview
Entries
Credits
Execution
The Venture is platform that inspires entrepreneurial thinkers to win the right way through a series of documentary videos and over 200 pieces of editorial content. It is backed by a $1million fund for social business ideas that our audience can apply for, vote for and crowdfund via site integration with Indiegogo.
The Venture website is a fully responsive web platform, making use of HTML5 and CSS3 animations and effects, providing an immersive experience for users. Housing functionality that includes the application process, a content hub and vote counting, the website provides a consistent experience across both modern and legacy browsers and in 5 languages.
Outcome
The activity is only part completed, but the video content has already received over 17 million views. We have had over half a million unique visitors to The Venture site, with 20% return visits to view the high quality editorial content. The fund itself received over 1000 entries, resulting in 400 shortlists and 16 finalists chosen to pitch at the global final in Silicon Valley in July 2015.
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